One of the first things I started looking for when iOS 9 came out was a good Content Blocker, not because I hate ads, but I hate trackers and intrusive ads. And I went for Marco’s Peace(original blog post), because I like Marco, and because all the apps he have released previously have been excellet, and Peace is not an exception.
Today, I’m launching my own iOS 9 content blocker, called Peace, to bring peace, quiet, privacy, and — as a nice side benefit — ludicrous speed to iOS web browsing.
One of the problems with Peace was that it didn’t have a way to add exceptions(yet), and Marco had to take the difficult decition between blocking the ads he has on his site, that most of his friends also have, The Deck, which are doing it the right way, or to follow the Ghostery database as it is.
As he writes in his blogpost about the topic:
And once I looked at it like that, it wasn’t a difficult decision. It’s uncomfortable, but I’d rather be consistent and fair.
I know pulling Peace from the store after just two days is going to be an immensely unpopular move, and subject me to a torrent of unpleasantness. But that’ll end soon enough, and that’s better than how I’d feel if I kept going.
He is obviously walking a way from a lot of money, which is something I really admire. I always respect people that do what makes them happy, instead of what makes them the most happy. But I don’t think Marco deserved the amout of bullshit he got because of Peace, it was a good app, and the ad industry have themselves to thank for ad blocking becoming a thing.